Digital Marketing and ProWorkflow

The industry of digital marketing agencies can be a tricky one. Between the three pillars of creative, account management and media/distribution, there are a lot of skills & activities being juggled at any one time. On top of this, any given firm will need to be highly reactive to changes in services such as Meta, Google and other proxies. This means a high level of organisation is difficult and essential, which can be a troublesome combination. Luckily, ProWorkflow is here to help!  

Lack of Measurable KPIs and Reporting Standards 

• Problem: Success is not always well-defined or measured consistently. 

• Cause: Poor briefing, limited data access, or unclear ownership of reporting. 

• Impact: Difficulties proving ROI, confusion over campaign performance. 

In ProWorkflow, youre able to catalog every single action your team makes. This means every discrete task variety can have its own associated metrics related to time; time to completion, time saved, number of days active and even the number of times the status changes. Every task varietal can also be tracked, so if you’d like to subcategorise your tasks for tracking purposes, you can too. 

 With these metrics youre able to keep draw efficiency indicators for anything you’d care to track. As well as this, you can build reports based on this data and have those automatically sent to you and your team or project leads so all relevant members are informed.  

Overloaded Account Managers 

• Problem: Account managers are stretched thin across multiple clients and roles. 

• Cause: Undersized teams or poor resource forecasting. 

• Impact: Missed details, inconsistent communication, slower delivery. 

Managing a lot of moving parts for a diverse group of clients will always be difficult, regardless of the industry. Account Managers in the digital marketing sector can have a harder time though, as they need to be experts across all client deliverables and strategies at all times. Luckily, broad project management and administrative organisation is where ProWorkflow has always shone, and Nexus only makes it better.  

All discrete projects can be organised by client, due date, or priority. Each given activity and deliverable will be assigned its own item, which means each will get their own page containing work completed and any other relevant updates. With proper data entry (all start/due dates entered), you can ensure your weeks always begin with the most accurate possible idea of what needs to be completed, and in what order. You can also generate information specifically on deliverables for a given client, so if you’re headed into a meeting and have any uncertainty about what you need to talk about or the status of any given deliverable, you’ll never be more than a click away from this easily accessed information. 

Ineffective Internal Communication 

• Problem: Project details are often lost between meetings, emails, and chats. 

• Cause: No centralised system or project management tool. 

• Impact: Missed handovers, duplicated efforts, quality control gaps. 

Nexus resolves this issue by its pure organisational structure. Any given undertaking you engage with will have its own dedicated project page. As mention above, you can list your full project schedule, complete with activities, deliverables and required materials, with each having their own due date, rates, and other information attached. However, Nexus can also contain files, and email conversations for both internal and external use. This means you can include clients in your system free of charge, and allow them to see as much or as little as you are comforable with. Any relevant piece of project information can be stored on the same page, which will ensure any confusion is minimised. 

Fast-Paced Platform Changes 

• Problem: Frequent updates to platforms like Google, Meta, or LinkedIn disrupt active strategies. 

• Cause: External factors + lack of internal agility or training. 

• Impact: Reduced campaign performance, added time spent reworking strategies. 

Marketing projects, specifically SEO, can be highly subject to changes external to your organisation. For example, changes to Meta or Googles algorithms can require a complete rethink on how you might be approaching a given project, and that change might occur midway through your planning phase. While Nexus unfortuantely cant impact any of the changes google is making, it can have a positive impact on how you deal with such changes. Standardising these change management projects tends to be our best advice in these situations, i.e. creating a template that documents the change analysis and management process. You can also ensure this data is properly categorised, meaning you can filter for it when you’d like to figure out how much time has gone into these project critical, but not necessarily billed tasks. 

Digital Marketing is an industry with a fast pace, and heavy client demands. ProWorkflows Nexus system allows you to be as organized as possible, and manage these ever changing requirements as best as you possibly can. If you have any questions about how Nexus might work in the specific context of your organisation, please reach out! Digital Marketing has been a sector ProWorkflow has worked particularly well with for a long time, so book in some time with us if you’d like to find out why.