ProWorkflow Nexus is the Digital Marketing Project Management Software Agencies Need

Project management in digital marketing can be tricky. Between creative work, account management, and media/distribution, there are multiple projects, skills, and activities to manage simultaneously. On top of this, firms must be highly reactive to changes in services such as Meta, Google, and other proxies. This means a high level of organization is both essential and challenging, which can be a troublesome combination. Luckily, ProWorkflow, a digital agency project management software, is here to help!

Lack of Measurable KPIs and Reporting Standards Can Impact Project Management Processes

• Problem: Success is not always well-defined or measured consistently.
• Cause: Poor briefing, limited data access, or unclear ownership of reporting.
• Impact: Difficulties proving ROI, confusion over campaign performance.

In ProWorkflow Nexus, you’re able to catalog every single action your team makes. This means every discrete task variety can have its own associated key performance indicators related to time, including time to completion, time saved, number of days active, and even the number of times the status changes. Every task variety can also be tracked, so if you’d like to subcategorise your tasks for time tracking purposes, you can.

With these metrics you’re able to keep draw efficiency indicators for anything you’d care to track. As well as this, you can build reports based on this data and have those automatically sent to you and your team or project leads so all relevant members are informed.  

Overloaded Account and Project Managers Lead to Errors

• Problem: Account managers are stretched thin across multiple clients and roles.
• Cause: Undersized teams or poor resource forecasting.
• Impact: Missed details, inconsistent communication, and slower delivery.

Managing projects for a diverse group of clients will always be difficult, regardless of the industry. Account Managers in the digital marketing sector can have a harder time, though, as they need to be experts across all project deliverables and strategies at all times. Luckily, broad project management and administrative organization is where ProWorkflow has always shone, and Nexus only makes it better.

All discrete projects can be organized by client, due date, or priority. Each given activity and deliverable will be assigned its own Item, which means each will get its own page containing work completed and any other relevant updates. With proper data entry (all start/due dates entered), you can ensure your weeks always begin with the most accurate possible idea of what needs to be completed, and in what order. You can also generate information specifically on deliverables for a given client, so if you’re headed into a meeting and have any uncertainty about what you need to talk about or the project status, you’ll never be more than a click away from this easily accessible information. 

Ineffective Internal Communication Threatens Project Success

• Problem: Project details are often lost between meetings, emails, and chats.
• Cause: No centralized system or project management tool.
• Impact: Missed handovers, duplicated efforts, and quality control gaps.

As project management software for digital agencies, Nexus resolves this issue through its pure organizational structure. Any given undertaking you engage with will have its own dedicated project page. You can list your full project schedule, complete with activities, deliverables, and required materials, with each having its own due date, rates, and other information attached. Nexus can also contain files and email conversations for both internal projects and external use. This means you can include clients in your system free of charge and allow them to see as much or as little as you are comfortable with. Any relevant piece of project information can be stored on the same page, which will ensure any confusion is minimized.

Fast-Paced Platform Changes Require Continuous Learning 

• Problem: Frequent updates to platforms like Google, Meta, or LinkedIn disrupt active strategies.
• Cause: External factors + lack of internal agility or training.
• Impact: Reduced campaign performance, added time spent reworking strategies.

Digital marketing projects, specifically SEO, can be highly subject to changes external to your organization. For example, changes to Meta or Google’s algorithms can require a complete rethink on how you might be approaching a certain project, and that change might occur midway through your planning phase. While Nexus unfortunately can’t impact any of the changes Google is making, it can have a positive impact on how you deal with the potential risks. Standardizing these change management projects is our best advice in these situations, i.e., creating a template that documents the change analysis and management process. You can also ensure this data is properly categorized, meaning you can filter for it when you’d like to figure out how much time has gone into these project-critical, but not necessarily billed tasks.

Discover why ProWorkflow Nexus is the Best Project Management Software for Digital Agencies

Digital marketing is an industry with a fast pace and heavy client demands. ProWorkflow’s Nexus project management for digital marketing allows you to be as organized as possible and manage these ever-changing requirements as best as you possibly can. Digital marketing has been a sector ProWorkflow has worked particularly well with for a long time, so start your free trial to find out why.